A team of leading architects and engineers has just unveiled designs for The Cloud - a landmark structure to commemorate London's role as host of the 2012 Olympics.

the CLOUD - raisethecloud.org - london 2012

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    "fantastic... remarkable..."

    Boris Johnson, Mayor of London
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    Download project PDF
    The CLOUD proposes an entirely new form of observation deck, connecting visitors to both the whole of London and the whole of the world, immersing them in euphoric gusts of weather and digital data. Each individual footstep on the ascent to the CLOUD participates in a vast collective energy-harvesting effort. Everyone around the world can contribute to the Cloud - whether by visiting or by sponsoring an LED, helping to keep the London lamp aflame.
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  • team team team team team team team team team team team team team team team team team team team team team team The team: download PDF

    GOOGLE

    Team: Obi Felten, Aaron Koblin, R.J. Pittman

    ADVISOR

    Antoni Muntadas

    MIT

    William J.Mitchell

    MIT
    SENSEABLE CITY LAB

    Carlo Ratti, Assaf Biderman, Mauro Martino, E Roon Kang

    ARTIST, ARCHITECT

    Tomas Saraceno

    M&E, ENVIRONMENTAL, CONTROL, DIGITAL AND SITE ENGINEERING

    ARUP
    Team: Alvise Simondetti, Jose Carrizosa, Chris Luebkeman, Pat Dallard, Richard Terry, Chris Twinn

    VISUALIZATIONS GMJ

    Team: Robert Graves, Didier Madoc Jones

    ADVISOR

    Muf Architecture
    Team: Liza Fior

    ARCHITECTS

    atmos
    Team: Alex Haw

    ADVISOR

    Margo Miller
    Immediate past Chair, Democrats Abroad UK

    LANDSCAPE ARCHITECTS

    Agence Ter
    Team: Olivier Philippe

    ARCHITECTS

    carlorattiassociati - walter nicolino & carlo ratti
    Team: Carlo Ratti, Walter Nicolino, Giovanni De Niederhausern, Alberto Bottero, Pietro Leoni, Coen Smets

    ADVISOR

    Caterina Ginzburg

    STRUCTURAL ENGINEERS

    Schlaich Bergermann und Partner
    Team: Jörg Schlaich, Uwe Burkhardt

    ADVISOR

    Chris Bangle

    ADVISOR

    Gianluca Salvatori

    GRAPHIC AND WEB DESIGNERS

    studio FM milano
    Team: Serena Brovelli, Libero Corti, Sergio Menichelli

    ADVISOR

    Marco Santambrogio

    WEB DESIGNER

    Paolo Tesei

    ADVISOR

    Giuliano da Empoli

    M&E, ENVIRONMENTAL, CONTROL, DIGITAL AND SITE ENGINEERING

    ARUP
    Team: Dan Hill, Haico Schepers
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    EVOLUTION

    The history of Olympics and Expos is one of heaviness - of mass and monumentality and conspicuous expenditure on immovable objects. Our most extraordinary contemporary feats of engineering are more stealthy, more extensive and more invisible than these traditions of glass and brick and steel: Code rather than Carbon.

    FORM

    The structure is comprised of a filigree central array of columns - serving as circulation systems dropping from the sky.

    PEOPLE

    People can choose to ascend to the Cloud by foot or bicycle - gaining the status of everyday Olympians, each individual footstep contributing to a vast collective energy-harvesting effort.

    FUNDING

    Everyone from around the world will be able to contribute to the Cloud - whether through the admission charges and bodily presence of their visit, or by their contributions towards a particular sphere and their ownership of a single LED, helping to keep the lamp of London aflame.

    ENVIRONMENT

    The Cloud addresses our twin attention spans of the short-term desire for information and stimulation, and our growing longer-term consciousness about our impact on the future, and our productive role within a larger harmonious ecology. It provides two resources - energy and data - harvesting both the natural ecosystem and humanity's complementary cyber-sphere, fusing the two.

    INFORMATION

    Like all tell-tale signs of brooding weather, the Cloud is a display system. It is both screen and barometer, archive and sensor, past and future. The patterns of its animated skins offer a civic-scale smart-meter for London as a whole, sign-posting particular events, transport patterns, weather forecasts, timetables, and footage either real-time or decades old. Its movements can reveal the movement of both the crowds below and those within its structure - a space alive to the touch, an aerial ecology.
    Download texts PDF
  • Download press kit ZIP Download video 1 Download video 2
    Download high resolution images of the CLOUD, together with a presentation of our CLOUD-like design team, a short explanatory text on the project and a series of quotes. This material can be used freely in any publication provided that it is credited to 'the CLOUD - www.raisethecloud.org' and that a PDF copy of the publication is sent to info@raisethecloud.org
  • Download slides PDF
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